Why 90% of Salespeople Give-up on me Before I Say Hello

Salespeople are everywhere!
If you’re unemployed today, you can get a job tomorrow as a salesperson, guaranteed.
Your success, however, is not.

Why is that?

A quick look at the most popular job search engine will show that there are approximately 133,000 available jobs for “Sales” people in the USA today.

Everyone is selling.
And whether we are selling a pen, a paperclip or an idea, there’s a lot of competition out there.


Check out these sales statistics from Grant Cardone;

  • 48% of salespeople never follow up with a prospect
  • 25% of salespeople make a second contact and stop
  • 12% of salespeople only make three contacts and stop
  • Only 10% of salespeople will make more than three contacts
  • 2% of sales are made on the first contact
  • 3% of sales are made on the second contact
  • 5% of sales are made on the third contact
  • 10% of sales are made on the fourth contact
  • 80% of sales are made on the fifth to twelfth contact. 

Did you also find it difficult to believe these famous statistics?
Today, I believe it. I see it firsthand and it is absolutely true.

Take a common example:
When you accept a LinkedIn connection from somebody (a salesperson) that you do not personally know, what (typically) happens right after?

Do they immediately send you a message to sell their idea or “pen”?

And, given the sheer volume of people trying to sell you their solutions, is it fair to assume that you only notice (or register) someone new after their 3rd or 4th try? And even then, I usually still do not act on their request.

And there we have it: Before I even have a chance to say “Hi” back, 90% of all salespeople have already given up on me.

It’s not that you have a bad solution.
And, I am the right person! And, it is the right time!

It’s just that I have not yet digested and understood your solution. There is so much happening at once, I have not yet even realised how it will help me.

Those statistics should not shock us anymore. It is no surprise that 90% of salespeople don’t meet their quotas.

So what kind of salesperson does it take?

…to go for that magical nth contact.
…to persist, gently, yet with enough determination.
…to confidently believe in their product and their added value.

What differentiates this salesperson from the others? We all have access to the same textbooks, sales tactics and strategies.

For us at Hansen Beck, the one thing that differentiates your salespeople from the other 7 billion in this world, are their visions. Their outlook, their mindset and willingness to think of opportunities. Without such positive visions, how can people drive themselves forward to succeed?


We inspire people to become the best version of themselves, through a proven hands-on, practice-oriented methodology that produces long-lasting, positive behavioural change within individuals and businesses.


So next time you want to give up on a great idea or a sales opportunity, don’t.
Give it another try!

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